In this 45-minute webinar, Paul Elflain, Head of Digital Sales & RM, UK at Calastone, is joined by industry experts from HSBC, 7IM and Vanguard to explore how innovation in trading and distribution is unlocking broader access to ETFs.
The panel discusses how strong demand for ETFs is being driven by cost efficiency and transparency, while addressing key challenges such as trading costs, operational complexity and supporting smaller investments. They also examine how secondary market order routing and fractionalisation are improving access, reducing friction and enabling a more inclusive investor experience.
Watch the session to learn how ETFs are increasingly being “traded like a fund”, creating more efficient and scalable distribution models.










